Art Director

The role:

This role involves developing and implementing a comprehensive design strategy to enhance brand image and customer engagement. Responsible for developing and executing a comprehensive design strategy aimed at enhancing the brand’s image, fostering emotional connections with customers, and driving engagement. Leads the conceptualization of design deliverables across various marketing assets, collaborating closely with stakeholders to define project objectives and timelines. Manages the end-to-end development of creative assets, ensuring alignment with brand guidelines and consistency across all channels.

Joining our PRO team means working at the forefront of an exciting and ever-growing global industry.

Responsibilities: 

• Develop and execute a comprehensive design strategy that enhances our brand’s image, creates an emotional connection with our customers, and drives engagement;
• Spearhead design concepts for a variety of design deliverables, including marketing adverts and product marketing assets, as well as video storyboards and stand designs for events;
• Collaborate with the Marketing Art team and other stakeholders to develop project briefs that clearly define project objectives, timelines, and deliverables;
• Work with the Marketing Art Director, other artists and animation team as and when needed to produce compelling creative work, from concept to delivery;
• Manage the development of creative assets, including marketing collateral, social media content, website design, and other visual materials that communicate the company’s brand and message effectively;
• Ensure that all design concepts and creative campaigns are executed to the highest standards, align with the company’s brand guidelines, and are consistent across all channels;
• Provide feedback and guidance to the Marketing Art team throughout the design process, ensuring that all design concepts align with the project brief and meet the company’s brand standards;
• Stay up-to-date on emerging design trends, industry best practices and emerging technologies, and leverage this knowledge to inform and apply to creative;
• Identify opportunities to push creative boundaries and explore new design concepts;
• Conduct research and gather relevant information to inform design briefs, including target audience insights, brand guidelines, industry best practices, and emerging design trends;
• Review and critique work with a critical eye to ensure that every element is visually stunning and on-brand;
• Understand technical issues in graphics, such as fitment, memory management etc. and be able to promote workable solutions to support designers and optimize the design process;
• Act as a brand creative ambassador for the Marketing team, representing our values and vision in all creative concepts and communications, both internally and externally.

Requirements: 

• Bachelor or Masters degree in Graphic Design, Visual Communication or a related creative field;
• 8-10+ years’ experience in a creative leadership role with a portfolio that demonstrates exceptional creative and design skills;
• Previous experience or an interest in the iGaming industry;
• Highly proficient with the full Adobe Creative Suite, including Photoshop, Illustrator, InDesign etc.
• Exceptional design skills: have a deep understanding of design principles and be able to create visually compelling and engaging design concepts – composition ability is a must;
• Strong project management skills: be able to manage multiple projects and deadlines simultaneously while ensuring that all design concepts are delivered on time;
• Experience in creating art assets for PC, Console, or Slot Machines games.

 About us: 

#LI-AT1