Marketing Manager South Asia

Marketing

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About the Role:
We are seeking a Marketing Manager for South Asia to join our team and be responsible for defining and managing the regional marketing plan and budget in collaboration with senior leadership and the Country Director. Proactively generate ideas and opportunities for client collaboration, create and post content across digital channels, and develop and implement online advertising strategies. Coordinate events for the South Asia-focused team, collaborate with graphic designers on marketing materials, and manage sales materials for maximum brand exposure. Oversee relationships with YouTube affiliates and streamers, ensuring positive coverage, onboarding new partners, and motivating existing ones. Ensure compliance with marketing practices, propose new promotions, and manage content translation from English to required languages.
 
Our Values:
Persistence: We never give up and are determined to be the best at what we do.
Respect: We value and respect our clients, players, and team members; promoting professionalism, integrity, and fairness without compromise.
Ownership: We take ownership of our work and consistently deliver in a reliable manner; always providing the highest level of quality.
 
Joining our PRO team means working at the forefront of an exciting and ever-growing global industry. Whatever your role or experience level, you’ll play an important part in delivering our success. And you can expect to learn, have fun, and make lifelong connections along the way.
 
Responsibilities:
  • Define marketing plan and manage the budget assigned to the region in accordance with senior leadership and Country Director.
  • Proactively develop ideas and opportunities for future clients and collaboration.
  • Create, proofread, and post content across multiple digital channels (e.g., blogs, media, social media).
  • Develop and implement an online advertising strategy (banners, editorials, interviews), as well as maintain relationships with third-party advertisers.
  • Define, organize, and coordinate events for the South Asia-focused team, such as conferences and client events, in accordance with senior leadership and Country Director.
  • Collaborate with graphic designers to create banners, images, and other marketing materials.
  • Manage and own marketing and sales materials including website content, brochures, merchandise, etc.
  • Ensure maximum brand exposure across multiple channels.
  • Manage relationships with YouTube/affiliates/streaming partners – ensuring prominent and positive coverage year-round.
  • Identify and onboard new affiliates/streamers on our products/services.
  • Motivate existing affiliates and streamers to optimize performance.
  • Develop and maintain a strong network and one-on-one relationships with key YouTubers/affiliates and streamers.
  • Review affiliate sites, YouTube/streamer content, and marketing practices for compliance with company policies and regulations.
  • Create and propose new promotions/actions for affiliate networks and streamers/social media.
  • Set up performance dashboards to review monthly KPIs and budget allocations.
  • Responsible for content translation from English to required languages for all our content (games, PR, banners, etc.).
Requirements:
  • Must have a strong portfolio of affiliates in the South Asia gaming market (influencers, streamers, etc.).
  • Experience with advertising on various social media platforms (Twitch, YouTube, Instagram, etc.).
  • Ability to source and retain new affiliate partnerships.
  • Strong negotiation and analytical skills – capable of analyzing performance to drive better placements.
  • Basic knowledge of SEO, Google Analytics, ad-serving, CPC, and performance-oriented advertising.
  • Friendly, passionate, and energetic.
  • Proficiency in English and an additional language such as Hindi, Bangla, or Nepali.
About Us:
Oaktech is a leading management services company with offices in Dubai and Ras Al Khaimah, committed to delivering highly effective HQ and management services to related foreign companies in the ARRISE Group, supporting sales and technology teams.

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